Talk session with the founder and creative director of the ‘Triple Double’.
Paul Jenkins was going through key points / ideas of the design process, it’s principles, where does it begins. Also, gave an inspirational examples of his own work.
What is the Triple Double? ‘It is a multi-disciplinary design studio, creating human and authentic conversations for brands, organisations and people.’ The studio is trying to keep on being small to create a collaborative conversation with each client and teams up with talented people regularly. Triple Double is specialising in graphic design, branding, art direction, campaigns, retail, digital, project curation and design exhibition projects.
Triple Double clients : adidas Originals, Airbnb, Boots, Boxfresh, The CASS, Clever Boxer, Design Museum, Ellesse, Foot Locker, Nike, Selfridges, Speedo and Thames & Hudson.
The process of design, main principles. Ideas discussed:
How to begin?
Paul Jenkins also spoke about his stories on ‘Speedo Swim Generation’, ‘Sneakers : The Complete Limited Editions Guide’ , ‘Nike78’.
Paul gave a good ideas further such as to develop our projects, to collaborate in every step of the way. Testing the project is important, different audiences see different things. Bring up the personality and interests into your projects, design should be fun! Process is infinite.
A definitely inspiring talk on design processes and more.
images used : featured image taken via here.
nike78 image captured via nike78 website.